Westlab brand identity USA

Westlab is a hugely successful British wellbeing business providing premium quality pure mineral salts.

There is a trusted loyalty to the brand, from a wide ranging customer demographic. Including health conscious individuals, parents, health professionals, A-list celebrities and professional athletes.

Their existing brand identity conveyed the origins of the brand, one family’s mission to help manage their son’s eczema naturally. However as markets developed in the USA and as beauty blogging becomes increasingly more important, it was time to move on.

The logo conveys modernity, simplicity and feels at home both in the beauty and pharmacy aisles.