Pearl Drops. Range redesign

Church and Dwight was looking for a range redesign for it’s premium toothpaste range Pearl Drops. Once at the forefront of tooth whitening. However, with the recent addition of many other offerings it was just one amongst many.

It was decided that they needed to emphasise the original unique bottle and highlight pearl cues. Emma’s range design does just this. The bottle shape is shown on pack and pearls and pearl rainbows convey the efficacy of the product.