Persil Capsules. NPD

Persil is Unilever’s premium washing detergent brand in Ireland and the United Kingdom. When Unilever came up with the new concept of washing capsules they required new and exciting branding and pack design for this revolutionary product range. Therefore it was an honour to be asked to work on it.

Emma’s silver spherical design has a space age planetary feel which emphasises the “out of this world” concept and the unique qualities of the capsules themselves.